Certification programme
All level
Bengali + Hindi + English
Diagnostic Client Conversion System™ (DCCS)
From lead generation to client transformation — the complete consultative system for wellness coaches.
📚 15 modules
▶ 134 lessons
⏱ 32h 4m 📝 4 assessments 👥 1 enrolled
What you'll be able to do
✓Run a complete diagnostic discovery call from opening to summary
✓Identify the real root cause behind a client's stalled health goals
✓Build a personalised transformation plan around the person, not the product
✓Present your offer consultatively, without pressure or scripts that feel fake
✓Handle price, time, family and trust objections using a repeatable framework
✓Turn "not now" into "yes" with a structured follow-up calendar
✓Onboard and retain clients so they finish their transformation and refer others
✓Generate your own leads with Meta ads, content and referral systems
✓Run your coaching practice on a CRM with automation doing the repetitive work
About this programme
Most coaches lose the sale long before they ever mention a product. They lose it in the first ten minutes, when the conversation is still a conversation — because they were talking when they should have been diagnosing.
The Diagnostic Client Conversion System (DCCS) is a complete, structured path from a cold lead to a transformed, referring client. It is built from real consultation calls, real objections and real failures — not from theory.
What makes this different
Most sales training teaches you what to say. DCCS teaches you what to ask, what to listen for, and how to turn what you heard into a recommendation the client already believes in before you make it. By the time you present an offer, the client has effectively made the case themselves.
How the programme is structured
Nine parts, fifteen modules, built in a deliberate order:
- Parts 1-2 establish who you are as a professional and how buying decisions actually get made.
- Parts 3-4 are the diagnostic core — discovery, assessment and personalised planning.
- Parts 5-6 cover consultative selling and objection mastery.
- Parts 7-8 handle follow-up and post-sale client success, where most coaching businesses quietly leak revenue.
- Part 9 scales the whole thing with lead generation, CRM and automation.
- Module 15 is live practicum: role plays, recorded call analysis, assignments and the certification assessment.
Certification
Finish every lesson and pass the final assessments and you earn a verifiable DCCS completion certificate. It confirms you have completed structured professional training in consultative health coaching — it is not a clinical or medical qualification, and the programme is explicit about staying within your scope of practice.
You are not selling a product. You are diagnosing a problem and prescribing a path. Do that well and the sale takes care of itself.
Curriculum
15 modules · 134 lessons · 32h 4m1 Chapter 1 · Coach Mindset & Professional Ethics Part 1 — Build the identity, mindset and responsibility of a world-class coach. 8 lessons · 1h 44m
▶
Who is a Professional Coach?
Free 12m
▶
Coach vs Salesperson
Free 14m
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Mission, Vision & Purpose
16m
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Growth Mindset
10m
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Integrity & Ethics
12m
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Building Trust
14m
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Long-Term Relationship Thinking
16m
🔒
Daily Habits of Top Coaches
10m
2 Chapter 2 · Understanding the Wellness Industry Part 1 — Know the market you operate in and where the money actually comes from. 8 lessons · 1h 44m
🔒
Wellness Industry Overview
12m
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Health Coach Business Model
14m
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Client Transformation Journey
16m
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Why People Buy Health Programs
10m
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Why Clients Quit
12m
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Modern Coaching Ecosystem
14m
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Understanding the Herbalife Business
16m
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Building a Sustainable Coaching Business
10m
3 Chapter 3 · Client Psychology Part 2 — Understand how people think, feel and make buying decisions. 8 lessons · 1h 44m
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Human Needs
12m
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Emotional Decision Making
14m
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Pain vs Pleasure Psychology
16m
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Motivation Triggers
10m
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Limiting Beliefs
12m
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Buying Psychology
14m
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Trust Psychology
16m
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Behaviour Change Principles
10m
4 Chapter 4 · Communication Psychology Part 2 — Master the mechanics of a conversation that builds trust. 8 lessons · 1h 44m
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Active Listening
12m
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Empathy
14m
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Rapport Building
16m
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Voice & Tone
10m
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Asking Powerful Questions
12m
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Reading Client Emotions
14m
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Building Confidence
16m
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Non-Verbal Communication
10m
5 Chapter 5 · Discovery Conversation Framework Part 3 — Learn how to understand people before recommending anything. 10 lessons · 2h 10m
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Discovery Call Structure
12m
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Opening the Conversation
14m
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Building Rapport on the Call
16m
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Lifestyle Audit
10m
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Health History Questions
12m
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Goal Discovery
14m
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Pain Point Discovery
16m
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Dream Outcome Discovery
10m
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Measuring Commitment Level
12m
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Summarising the Conversation
14m
6 Chapter 6 · Client Assessment & Diagnosis Part 3 — Turn what you heard into a clear, defensible diagnosis. 10 lessons · 2h 10m
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Readiness Assessment
12m
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Motivation Analysis
14m
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Lifestyle Analysis
16m
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Eating Habit Analysis
10m
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Exercise Analysis
12m
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Stress & Sleep Analysis
14m
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Root Cause Identification
16m
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Client Priority Matrix
10m
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Spotting the Transformation Opportunity
12m
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Creating the Client Profile
14m
7 Chapter 7 · Personalised Recommendation Framework Part 4 — Give solutions based on the individual, not the product. 8 lessons · 1h 44m
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Solution Mapping
12m
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Nutrition Recommendation
14m
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Lifestyle Recommendation
16m
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Habit Building
10m
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Supplement Recommendation
12m
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Goal-Based Planning
14m
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Setting Expectations
16m
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Presenting the Personalised Roadmap
10m
8 Chapter 8 · Ethical Consultative Selling Part 5 — Help people make decisions without pressure. 8 lessons · 1h 44m
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Transitioning to the Offer
12m
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Presenting Value
14m
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Storytelling
16m
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Building Genuine Urgency
10m
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Asking for Commitment
12m
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Ethical Closing Techniques
14m
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The Payment Conversation
16m
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The Confirmation Process
10m
9 Chapter 9 · Objection Handling Framework Part 6 — Understand the psychology behind every objection. 10 lessons · 2h 10m
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Why People Object
12m
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The Price Objection
14m
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The Time Objection
16m
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The Family Objection
10m
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The Trust Objection
12m
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The Product Objection
14m
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Fear-Based Objections
16m
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The Feel-Felt-Found Method
10m
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Reframing Techniques
12m
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Closing After an Objection
14m
10 Chapter 10 · Follow-Up Framework Part 7 — Convert “not now” into “yes”. 10 lessons · 2h 10m
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The Psychology of Follow-Up
12m
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Timing Strategy
14m
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WhatsApp Follow-Up
16m
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Phone Follow-Up
10m
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Value-Based Follow-Up
12m
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Testimonial Follow-Up
14m
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Reminder Strategy
16m
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AI Follow-Up Automation
10m
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CRM Tracking
12m
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Building Your Follow-Up Calendar
14m
11 Chapter 11 · Client Success Journey Part 8 — Deliver the transformation after the sale. 10 lessons · 2h 10m
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Client Onboarding
12m
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The Welcome Experience
14m
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Weekly Accountability
16m
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Progress Tracking
10m
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Motivation Coaching
12m
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Habit Monitoring
14m
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Client Retention
16m
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The Referral System
10m
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Collecting Testimonials
12m
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Building Long-Term Relationships
14m
12 Chapter 12 · Lead Generation System Part 9 — Scale the coaching business with predictable lead flow. 7 lessons · 1h 34m
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Personal Branding
12m
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Meta Ads
14m
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Organic Marketing
16m
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Referral Marketing
10m
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The Webinar Funnel
12m
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Lead Magnets
14m
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Content Marketing
16m
13 Chapter 13 · CRM & Automation Part 9 — Put the system on rails so nothing slips. 6 lessons · 1h 18m
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Lead Management
12m
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CRM Workflow
14m
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WhatsApp Automation
16m
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Your AI Assistant
10m
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Pipeline Management
12m
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The Performance Dashboard
14m
14 Chapter 14 · Building a Coaching Business Part 9 — Move from solo coach to a business that runs without you. 6 lessons · 1h 18m
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Business Systems
12m
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Team Building
14m
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Standard Operating Procedures (SOPs)
16m
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Revenue Growth
10m
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Scaling Strategies
12m
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Leadership Development
14m
15 Module 15 · Practicum & Certification Final Part — Prove it live, then get certified. 17 lessons · 6h 40m
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Live Role Play: Discovery Calls
25m
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Live Role Play: Consultation Calls
25m
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Live Role Play: Sales Calls
25m
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Live Role Play: Objection Handling
25m
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Live Role Play: Follow-Up Calls
20m
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Case Study: Successful Client Cases
20m
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Case Study: Failed Client Cases
20m
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Case Study: Real Consultation Recordings
30m
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Assignment: Discovery Practice
15m
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Assignment: Assessment Practice
15m
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Assignment: Personalised Recommendation
15m
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Assignment: Closing Practice
15m
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Assignment: Follow-Up Practice
15m
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Final Assessment: Written Exam
30m
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Final Assessment: Live Consultation Test
45m
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Final Assessment: Case Study Evaluation
30m
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Final Assessment: Certification Interview
30m
Who this is for
→Herbalife Associates who want a repeatable consultation process instead of guesswork
→Wellness and nutrition coaches whose leads go cold after the first conversation
→Network marketers who are tired of pitching friends and family
→New coaches who want a professional structure from day one
→Experienced coaches who close well but lose clients before results arrive
What you need before starting
•A smartphone or laptop with a stable internet connection
•A willingness to record and review your own calls
•Roughly 4-5 hours a week to work through the modules and assignments
Your instructor
Moidul Islam
Founder of SMM Solver, Lead Optimizer and SMBotFlow. 5+ years building lead systems for 350+ wellness coaches across India.
Read his story →